Shina Culberson, CFA, CEPA

shina

Shina Culberson, CFA, CEPA

President

As the President of Quist, Shina Culberson brings over two decades of financial and valuation experience to her leadership and guidance of the firm. Known for her direct style and laser focus, Shina specializes in business and securities valuation engagements for corporate finance, financial reporting, and tax purposes.

Prior to joining Quist, Shina was an Equity Analyst for Cohen Independent Research Group where she provided security valuation and investment recommendations on public companies in the biotech, high-tech, and entertainment industries. Additionally, she served as a Director at Charles Schwab Investment Management where she managed the International Credit Research Team covering international financial institutions and emerging market Asia and Latin America sovereign investments. The team covered over 50 debt issues and had oversight responsibility for approximately $32 billion in portfolio holdings.

Shina is a Certified Exit Planning Advisor and is a faculty member for the Exit Planning Institute teaching the valuation section of EPI’s certification course. Shina is also President of EPI’s Rocky Mountain Chapter where like-minded professionals collaborate to ensure better outcomes for business owners in transition and exiting their businesses.

Shina graduated with a bachelor’s degree in Economics from Claremont McKenna College, holds the CFA designation, and is a member of the Society of Analysts in Denver.

Resources

Podcasts

The Exit Series featuring Shina Culberson

Business valuation is more than a number—it can be a roadmap for building value before an exit. In this episode of The Exit Series, Quist Valuation President Shina Culberson joins Bob Roark to discuss why business owners should understand what their company is worth well...

August 24, 2026

Blog

40 Years of Getting It Right: Why Experience Is the Most Important Variable in a Business Valuation

When a client asks what their business is worth, the answer they get depends heavily on who they ask. A number produced by an algorithm, an inexperienced analyst, or a firm that treats every business the same is not a valuation. It’s an estimate with...

July 2, 2026

Blog

Your Client Thinks Their Business Is Worth More Than It Is. Here’s How to Have That Conversation.

It’s not a math problem. It’s a pattern — and knowing how to address it is what separates advisors who guide great outcomes from those who just witness them. Almost every business owner overestimates what their business is worth. They see the revenue, the growth,...

July 2, 2026

Blog

What’s Really Driving a Lower-Than-Expected Valuation

It’s you. And the good news is, that’s fixable — if you start early enough. After more than 10,000 business valuations, one pattern shows up more consistently than any other: business owners tend to be surprised with their valuations. The number they’d been carrying around,...

July 2, 2026

Blog

When to Elevate the Valuation Conversation: From Benchmark to Formal Valuation

In many coaching engagements, valuation enters the conversation long before a transaction is on the table. A client may be evaluating a potential acquisition, preparing for a partner buyout, considering an eventual Exit, or simply asking whether operational improvements are increasing the value of the...

April 13, 2026

Blog

Introducing Business Valuation Early: A Practical Approach for Coaches

For business coaches, conversations about growth tend to naturally evolve into conversations about value. Clients often want to understand what they are building, what it could be worth in today’s market, and whether their current strategy is actually increasing enterprise value. Many coaches hesitate to...

April 3, 2026

Blog

What Buyers Want in 2026, and How Advisors Should Frame Valuation

Valuation conversations today require more than a review of financial statements. Buyers in 2026 are disciplined, selective, and focused on risk. In a market shaped by volatility and uncertainty, they are prioritizing strong, well-prepared, high-performing companies with a focus on durability, transferability, and future cash...

February 26, 2026

Blog

Business Valuation Trends and Economic Uncertainty in Early 2026

As of early 2026, economic uncertainty has shifted but not disappeared for businesses, investors, and valuation professionals. While the initial shock of the 2025 tariff announcements has moderated, broader macroeconomic and policy risks continue to influence growth expectations, inflation, capital markets, and overall business valuation...

January 30, 2026

Blog

Understanding SDE vs. EBITDA Multiples: Choosing the Right Approach to Value Your Business

For business owners and Advisors, understanding what drives company value is both an art and a science. When it comes to business valuation, the methodology used can significantly affect the outcome, especially for privately held companies. Traditionally, analysts have relied on Earnings Before Interest, Taxes,...

October 30, 2025

Whitepaper

Protect Your Valuation in Court: A Guide to Case Law in Divorce & Business Litigation

If you’re navigating a divorce or business dispute, getting your business valued is only half the battle. The real challenge is making sure that valuation stands up under legal scrutiny. Courts expect valuations to follow certain rules—based on real-world case law. If yours doesn’t, it...

October 9, 2025

Blog

8 Smart Ways to Exit a Business (and How to Choose the Right One)

Paul Simon once sang of “50 ways to leave your lover”—but when it comes to your business, the exits are fewer, and far more complex. At Quist Valuation, we’ve distilled the most common exit paths into eight viable options. Understanding which route best supports your...

July 14, 2025

Blog

How to Transfer Business Ownership Without a Tax Nightmare

When you launched your company, your focus was likely on growth and sustainability—not the long-term tax implications of your corporate structure. But when it’s time to transfer business ownership, ignoring tax planning can be a costly mistake. Poor entity selection can trigger a significant business...

July 7, 2025

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