Quist Insights – Spotlight™ Business Valuation Calculator

In only 10 minutes, our Spotlight™ software functions as a powerful business valuation calculator, estimating a business’s range of value, assessing Owner Readiness and Business Attractiveness, and showing how profitability compares to industry peers to identify the Profit Gap.
Estimate Value with Quist Insights Spotlight

Estimate Any Business’s Value

Spotlight™ gives owners and their advisors a simple and fast way to estimate business value by benchmarking profitability and market multiples againstto industry peers. Calculations can be tailored using SDE or EBITDA, depending on the business’s size and profile.

Uncover Key Insights

Spotlight™ asks 12 key questions that help business owners better understand how much their business may be worth and prepare for a successful exit in the future.

SDE vs. EBITDA Flexibility

Spotlight™ gives you flexibility in how you measure earnings. Select Seller’s Discretionary Earnings (SDE) for owner-operated businesses or Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) for larger, more institutional companies. Each method is fit-for-purpose and helps ensure your estimated value reflects your business’s true financial performance.

Profit Gap/Value Gap Simulation

Profit Gap is the difference between a business’s current profitability and what it could earn if it performed in line with similar businesses. Value Gap is the difference between its current value and the value it could achieve at full potential. With Spotlight™’s interactive sliders, adjustments to profitability can be modeled to see how closing the Profit Gap increases estimated value and helps close the Value Gap.
identifying profit gap

Industry Benchmarking

Choose from over 10,000 industry descriptions to benchmark your performance using this online business valuation tool. Spotlight™ uses NAICS-based industry data to compare your company’s performance with peers across more than 25 sectors. Instantly see how your profitability, growth, and risk profile stack up to similar businesses, and use those insights to focus your Value Acceleration efforts where they matter most.

Business Valuation Software for Business Owners

Valuation Software for Business Owners

Perfect For Business Owners…

Up to 80 percent of a business owner’s net worth is tied up in their business. Yet many owners don’t know what it’s worth. Spotlight™ is a simple, accessible start point for understanding your company’s value and beginning the ownership transition journey with confidence.

…And Business Advisors

Spotlight™ offers an easy and scalable way to start conversations with owners about their company’s value and readiness for transition. It delivers the key metrics needed to benchmark profitability, identify Profit and Value Gaps, and guide clients with clear, actionable advice.

Spotlight Valuation Software for Advisors

Spotlight™ Valuation Software for Advisors

Quist Insights: Spotlight™ vs. Advanced™

See the differences between the two versions of Quist Insights business valuation software to find the right solution for you.

Core Assessment Metrics

Quist Insights - Spotlight™

Quist Insights - Advanced™

Business Value Range
Business Value Range
Business Value Range
Business Attractiveness
Business Attractiveness
Business Attractiveness
Owner Readiness
Owner Readiness
Owner Readiness
Profit Gap
Profit Gap
Profit Gap
Value Gap
Value Gap
Value Gap
Market Multiples
Market Multiples
Market Multiples
Income Approach
Income Approach
Income Approach

6 Key Value Drivers Assessment

Quist Insights - Spotlight™

Quist Insights - Advanced™

Strategic Value
Strategic Value
Strategic Value
Organizational Value
Organizational Value
Organizational Value
Employee Value
Employee Value
Employee Value
Customer Value
Customer Value
Customer Value
Financial Value
Financial Value
Financial Value
ESG Value
ESG Value
ESG Value

In-Depth Insights

Quist Insights - Spotlight™

Quist Insights - Advanced™

Prioritized Action Plan
Prioritized Action Plan
Prioritized Action Plan
Use Either SDE or EBITDA
Use Either SDE or EBITDA
Use Either SDE or EBITDA
Simulation Capabilities
Simulation Capabilities
Simulation Capabilities
Industry Benchmarking
Industry Benchmarking
Industry Benchmarking

Quist Insights Is Based On…

40+
YEARS IN BUSINESS
10,000
VALUATIONS PROVIDED
25+
INDUSTRY SECTORS SERVED

Case Study: How Ready for Next Advisory Group Creates Clear Paths For Client Success

Discover how an advisory firm like yours can use Quist Spotlight™ and Advanced™ solutions throughout the consulting relationship, from starting the conversation to identifying goals and bringing the optimal transition to fruition.

Quist Insights Resources

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How to Value a Business Part 6: Understanding Environmental, Social, and Governance

In previous installments of this blog series, we’ve walked through the five foundational value drivers that impact how to value a business: Strategic Value, Organizational Value, Employee Value, Customer Value, and Financial Value. Today, we turn our focus to a critical and increasingly scrutinized component—Environmental,...

June 9, 2025

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How to Value a Business: Understanding and Improving Financial Value

In our previous blogs, we’ve followed Jean, a committed business owner striving to enhance her company’s worth. She had already tackled Strategic Value, Organizational Value, Employee Value, and Customer Value—four of the six key drivers that influence how to value a business. Now, she turned...

April 1, 2025

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How to Value a Business Part 4: The Role of Customer Value in Business Success

In our previous blogs, we followed Jean, a dedicated business owner working to strengthen her company’s value. She had already tackled Strategic Value, Organizational Value, and Employee Value—three of the six key value drivers that influence how to value a business. Now, she turned her...

February 7, 2025

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How to Value a Business Part 3 – Understanding Employee Value

As Jean walked out of yet another meeting, a senior manager approached her to discuss their latest product designs. Although intrigued, Jean couldn’t shake the thought: Was it time for her managers to take on more responsibility? Could this be the right moment to plan...

February 7, 2025

Blog

How to Value a Business Part 2: Focusing on Organizational Value

As Jean considered transitioning out of her business, she realized it was time to assess its true worth. In Part 1 of this series, we explored Strategic Value and its importance in business valuation. Now, Jean is focusing on Organizational Value—another key factor in understanding...

January 9, 2025

Blog

How to Value a Business: Understanding Strategic Value

Jean had spent a decade growing her software company into a successful business. With a product that helped teams manage large projects, revenues were climbing, and sales projections looked promising. Now, she was considering whether it was the right time to step aside and pass...

October 22, 2024

Blog

What Factors Determine the Need for a Certified Valuation vs. an Estimate of Value?

A Certified Valuation and an Estimate of Value are two different methods of determining the value of a business, asset, or property. The factors that will require a Certified Valuation vs. an Estimate of Value will depend on the purpose of the valuation and the...

September 27, 2023

Blog

Quist Insights™ Unveils Second Key Enhancement to Their Proprietary Business Valuation Software

Quist Insights™, an easy-to-use SaaS-based valuation platform developed with business owners and their advisors in mind, has announced the second update within their valuation software. This update includes the ability to add companies, users, and permissions, as well as taking surveys on behalf of clients,...

August 11, 2020

Blog

Quist Insights™ Announces New Key Features and Enhancements to Their Proprietary Business Valuation Software

Quist Insights™, an easy-to-use SaaS-based valuation platform developed with business owners in mind, has announced they will be releasing several key product enhancements and updates over the next few months within their valuation software.  The first release occurred on July 9th, debuting an all new...

July 23, 2020

Blog

Quist Welcomes New Partner: Colorado Companies to Watch

Colorado Companies to Watch (CCTW), a nonprofit that recognizes and supports 2nd stage companies, has partnered with Quist Insights to deliver invaluable business valuations for scores of Colorado firms.

April 11, 2019

Blog

3 simple steps to valuable prospective financials

Rick Harris is the Director of Finance for a 35-person engineering services company. The company prepares annual budgets each year but never created a multi-year forecast. The founder of the company is starting to contemplate transitioning out of the business and is considering all available...

April 9, 2019

Blog

Quist Insights Partners with Portocol to Help Owners Increase Business Value

SaaS-based tool leverages 35 years of data to produce one of kind valuation algorithm Boulder, CO —Date— Quist Insights, a spinoff company from Quist Valuation, one of the nation’s leading independent business valuation and securities analysis firms, today announced a partnership with Portocol Business Strategies....

February 24, 2019

Frequently Asked Questions

What is a business valuation calculator and how does it work?

A business valuation calculator is an online tool that uses key financial inputs like revenue and profitability. Quist Insights – Spotlight provides an estimate of value using a market-based approach grounded in real transaction data. It lets you compare your company’s profitability to industry peers and quickly see where you stand. Spotlight also includes interactive sliders that help you explore your Profit Gap (how far your profitability is from top-performing peers) and your Value Gap (the estimated value impact of closing that gap), making it easier to identify opportunities to improve performance and increase value.

Can an online business valuation tool tell me how much my business is worth?

Yes, Spotlight™ gives you an educated estimate of what your business may be worth based on the information you enter. While it is not a formal valuation by an expert, it helps you understand your business value and sets a foundation for deeper planning.

Who should use a business value calculator?

Business owners, trusted advisors, and professionals who want a fast, understandable estimate of business value are ideal users. It’s especially useful early in the planning process when you’re exploring options like exit planning, growth opportunities, or preparing for a formal valuation.

What can I do with the results from a business valuation calculator?

The results can help you identify where your business stands financially, spark conversations about value drivers, and highlight areas for improvement. You can use the estimate as a benchmark as you plan strategic goals or decide whether to pursue a full valuation

Streamline Growth With Quist Valuation

As your business needs change, Quist’s comprehensive solutions can meet your needs at any stage of your ownership journey.